Kick Start

The sole purpose of any commercial is to some how appeal to the "Consumer". They must some how convince the consumer to buy what ever product or service the "Producer" is supplying.  In this commercial Mtn Dew tells the consumer "That to start a good time you need to have a Kick Start".
In order to draw the consumer in to the 2min moment the producer uses various types of subliminal messages to quickly get their message across. With this commercial we see the use of various inanimate objects that come to life and start dancing to show the consumer a good time, also the use of music helps to get your heart rate up from excitement as if you your self are in the commercial. There is a science behind making these types of commercials, they must be appealing to consumer and get your point across quickly. Has Mtn Dew made their point, you will have to be the judge of that. Never the less it also helps that this commercial was one of the more memorable Super Bowl commercials (terrible year for Super Bowl commercial).