I chose to analyze the new Doritos commercial "when pigs fly". The commercial shows a boy asking a man for some Doritos and the man shrugs him off saying that he can have some when pigs fly. Once the boy hears that he comes up with the idea of building a rocket attached to the pig and shows the man that the pig is flying. What the marketers want the viewers to believe is that Doritos are so good that people will do anything for them. In other words, people will go through the most difficult challenges just to get their hands on some Doritos. Doritos is also trying to persuade the viewers by expressing humor. I think that Doritos did a great job with this advertisement and will definitely catch the attention of its consumers.
I agree Zach. I find this commercial funny and adorable. The up front idea like you said is that people will do anything to get their hands on some Doritos but the behind the scenes idea I feel is maybe that parents can be close minded and children are more creative and intelligent than people think. That is just one of my ideas on the reptilian hot button concept. There are many different ways to think about the hidden message but that's just one of mine. Although the hidden idea may be strange, I think Doritos has always done well with their super bowl commercials and that this commercial is very humorous.
ReplyDeleteI personally love all the Doritos commericals they bring fun and humor into any situation and can really lighten the mood. This was a great commerical to show during the Super Bowl because it makes everyone laugh and makes the whole experience that much better. I bet that half the people watching that commerical were eating Doritos because it's the Super Bowl who wouldn't want to be eating those. Doritos always does an amazing job with bringing the humor aspect into all the commericals they air on T.V.
ReplyDelete